RNC Advertising

Political advertising amazes me.  It always has and probably always will.  The ability to merge images, and tones, and message subtly or overtly is amazing.  Something that I would probably never be able to do.  A new ad from the RNC today manages to combine all the elements in such a way that the elegantly state a serious issue, without falling back on alarmism or hysterics.

Amazing

But given the US audience maybe a little alarmism would be good.